Top 10 Reasons to Support On The Move Organics (Not Loblaw's Home Delivery)
With the recent announcement and subsequent local media coverage of Loblaw’s new grocery home delivery service in London, we figured that we would throw in our two cents. On The Move Organics has been delivering locally-sourced, organic food to Londoners’ doors for over 10 years (!). We are proud of our history in this city, and the ways in which we innovate and work harder to support our neighbours. At On The Move Organics, we work directly with local farms and artisans to source our goods, ensure the highest quality of product, and competitively price all like items against giant grocery chains such as Loblaw and Superstore. We offer home delivery – free within London! (unlike Loblaw’s delivery)– as well as farmer’s market retail for those who like shopping in person. Our activities keep money within our local economy and directly support local sustainable farmers and food producers. Companies like Loblaw may be offering convenience services, but they are not supporting our local food community – simple as that.
We feel this is a message that needs to be shared among Londoners who have the means and desire to support local business. That’s why we’ve put together this list of the top 10 reasons to support On the Move Organics, local grocery delivery, rather than Loblaw.
1. Free Delivery. If you live within London, we deliver to you for free – simple as that (and we might even deliver by bicycle, depending on where you live and how much snow is on the ground!). Loblaw charges $3.99 per delivery within London. But it’s only $4 you say? That’s $4 on top of the surcharges that Loblaw adds…
2. No Surcharges. At On the Move Organics, we only ask for a one-time administrative payment of $5 on your first order. After that, what you order is what you pay for. Loblaw charges a 7.5% service fee on top of the other delivery charges for each delivery.
3. Competitive Pricing on Natural and Organic Products. All of the products on our website are price-compared to the top grocery chains. We are competitive and frequently offer better prices than Loblaw and Superstore.
4. Supporting the Local Food System. We source most of our goods from within a 1-hour drive from London. In season, 90% of our produce is locally-sourced. We do most of the collections ourselves and are committed to food sourcing transparency and relationship-building with our farming partners.
5. Multiplier Effect (https://en.wikipedia.org/wiki/Local_multiplier_effect). The multiplier effect proves that every dollar you spend locally benefits the local community (rather than just a single business or corporate giant).
6. No Zero-Hour Contracts. All of our drivers are true employees. That means no zero-hour contracts. Zero-hour contracts allow businesses to hire employees without having to guarantee any actual hours. This puts workers in situations where they are unsure of their hours each week. If a driver is delivering On the Move Organics products, then they are hired and trained by us and not a third-party delivery company.
7. Even Our Technology is London-Based. Loblaw uses a US company to manage their delivery application. We use London-based Moss Digital, a web development cooperative.
8. Our Worker-Owners are Directly Involved. Our worker-owners can be found at The Market at The Western Fairgrounds on Saturdays or delivering your groceries during the week. Besides this, our pay scale of waged workers to owners is approximately 1:1.25 compared to Loblaw’s staggering 1:250.
9. Our Roots Are in London. On The Move Organics started right here in London over a decade ago and we are proud of that!
10. Finally, On the Move Organics is not involved in any Bread Price Collusion or Offshore Tax Havens. We had to throw that one in – it seems some folks have let the possibility of delivery distract them from Loblaw’s recent corporate scandals.
Lastly, a note about food access. Please don’t misunderstand our intention in writing this letter. We recognize that not all Londoners can afford organic food, and that for some the trek to the grocery store is a further barrier to food access. We recognize that a grocery chain delivery program will undoubtedly benefit folks in our community, and we don’t wish to disparage the program itself. This letter is directed to local media outlets who have chosen to report on this as if it is a novel concept, AND a reminder to those Londoners who have the means to buy local and organic that other options are out there!
If any London media outlets would like to reach out and discuss what a real London-based business is up to and how we are working to strengthen our local food system, please reach out at firstname.lastname@example.org.
The On The Move Organics Team