Obama's Grey Suit
On The Move Organics is to Eating Well as the Grey Suit is to President Obama:
Decision fatigue. What a strange way to start a commentary on local organic produce, you might be thinking. We’ll get to that. According to psychologists, we all suffer from it, from parole judges and the President of the United States (famously) on down to the grocery shopper. Simply put, each decision we make depletes our mental capacity to make the next one. The more decisions we make, the less mental capacity we have in reserve. Judges were found to be significantly less likely to offer parole in the afternoon when compared to the morning. For grocery shoppers, navigating the aisles of the supermarket can carry with it a burdensome weight of decisions. Which brand of peanut butter to buy? What are we going to have for dinner next week? Will “Mikey” like it? Add to that any shred of ethical consideration and the burden grows. Is it fair trade, local, or organic? What corporation is hiding behind that green label? Are there GMOs hiding in that bewilderingly long list of ingredients on Sarah’s cereal? By the time you reach the checkout aisle, your decision making abilities have been entirely compromised and that Snickers bar and copy of Hello! Magazine look great. They’re called impulse buys for a reason :). President Obama famously wears the same either gray or blue suit everyday. That’s one decision out of the way, he figures. Save energy for the important stuff. We’d argue that choosing to eat well and locally is a pretty important decision, but it shouldn’t wear you down. We have only two choices for peanut butter (smooth or crunchy), and you can rest assured that there are no GMOs hiding in any of our products. If it’s organic, and available locally, we’ll have it at a fair price. We’ll even help you plan dinner. The best part, you’ll have plenty of mental energy left over and you won’t even have to waste it on turning down the snickers bar or the magazine. You won’t find those at the start of our online checkout .